THE BRANDERS' BRAND
Cannabinista
About
the Brand
& the request
The Cannabinista left the corporate world to modernize cannabis education. Finding existing resources unrelatable, she sought to learn about cannabis science, simple infused recipes, and mindful consumption in an approachable way. Now, she is known as a thought leader in the space.
When we started working with Anna, she felt stuck in her online growth. This was largely due to shifts in the content ecosystem following the pandemic, as well as increasingly strict regulations around online cannabis content, making it more challenging to expand her reach.
THE CONCEPT EXPLAINED
The top priority when we began our work with Cannabinista was to develop a strong brand persona that would define her relationship with cannabis and future business goals. This is where the phrase “mindful consumption” was developed. Two words that have defined the messaging behind this brand.
OUR CLIENTS HAVE BEEN FEATURED IN
RESULTS
During this campaign, the brand generated 100K new followers on Instagram, 10K on YouTube, 200K on TikTok, and over 10K newsletter subscribers in just six months.
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