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THE BRANDERS' BRAND
Brand Persona Development
First name
Last name
Email
Phone
Company name
Position
Who is your ideal customer?
What Pain Points Do You Solve?
What Kind of Personality Do You Have?
What is Your Competition?
How Do You Make Your Clients Feel?
How Are You Different?
Why Do Your Clients Trust You?
What is Your Story?
What are 5 Words that Describe You?
What's Wrong with Your Existing Brand Identity?
What Brands Do You Admire?
How Can You Simplify Your Brand Identity?
How Will You Test Brand Perception?
What is Your Audience's "Language"?
How Does Your Logo Communicate Your Brand?
What are Your Brand Fonts?
What are Your Brand Colours?
How Do You Interact with Customers?
How Can You Streamline Visuals?
What Does Your Voice Sound Like? e.g. Are they academic or conversational? Do they reference studies and statistics frequently? Are they prone to incorporating anecdotes or stories? Are they long-winded or straight to the point?
What Is Your Budget For This Project?
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